01
Go-to-market engineering
Lists built against your rule and verified record by record, then sends fired by trigger rather than by calendar.
See the GTM page →The EMERGE system
We run your paid media, go-to-market engineering and LinkedIn content through the EMERGE system.
Some deals we’ve won for our clients

Why it broke last time
Ads go to one agency. Outbound to another. LinkedIn to a freelancer. None share a list or agree on a good lead — so you end up refereeing.
Contacts in one tool, replies in another, meetings in a third. Everyone edits the CRM, no one cleans it — and nobody trusts the forecast.
Everyone can describe the right buyer. Nobody turned it into rules a machine can run — so every send chases the last good deal.
A buyer hits your pricing page, starts a new job, or likes your post — and hears from you eleven days later, after the window closed.
Impressions up. Clicks up. MQLs up. Calendar quiet. Six months chasing vanity metrics — and the one number your CFO asks about hasn’t moved.
Every new segment or angle takes three months to launch. By then it’s stale, competitors ran it first, and you’ve learned nothing.
Calls get moved. Slack goes unanswered. You learn the campaign flopped after the budget’s gone — and the senior team that pitched you never touched the work.
Who this is for
Your buyers are active on LinkedIn.
A customer is worth at least $6K to you in lifetime value (LTV).
You want one team owning the whole loop, not five vendors.
You want your prospecting lists, lead-scoring model and CRM full of leads to stay yours at the end.
You can give it four months: build, launch, expand, scale.
EMERGE system
Signals — grouped by what changed
AI Engine — built, not bought
The rules, scrapers and checks. Written for you, yours at the end.
Second reader on every batch. Grades the list before a campaign starts.
Watches the social surface in real time and routes what matters.
Execution — where the decision becomes an action
Posts in your voice, and the audience built around them.
Email and LinkedIn sequences fired by the rule, on your own domains.
Retargeting the same accounts the rule surfaced — not a cold audience.
Data Lake — every outcome, against the trigger that caused it
Primary
Your call — keep or cut
Where our own pipeline lives
Supported
Supported
What runs on it
01
Lists built against your rule and verified record by record, then sends fired by trigger rather than by calendar.
See the GTM page →02
Posts in your voice built from your own closed-won language, and connection requests running off the same list and the same rule — so the people you reach have already seen you.
See the LinkedIn page →03
Meta and Google pointed at the same buyer the rest of the system is already working. When the rule changes, targeting and creative change with it.
See the paid media page →04
The CRM underneath all of it — stages that mean something, and every reply, call, objection and close landing against the trigger that caused it. That is what makes the reporting worth reading and what lets the rule sharpen instead of drift.
See the RevOps page →05
The page the click lands on, built to carry the same message that earned it. Ad, email and page say one thing, so the argument does not restart every time someone moves between them.
See the creative page →How it works
Month one is build. Month two is the first honest read. Month three is where the loop starts sharpening.
Days
0–14
We read your closed-won calls and your CRM, and turn what is in them into the rule — conditions with your thresholds, not ours. Domains, warm-up and the sending stack go up alongside it.
Extract · Model
Days
14–30
Lists built against the rule and verified record by record. The first sends fire on triggers rather than on a calendar, and content and paid start pointing at the same buyer.
Enrich · Reach
Days
30–60
Enough volume for the first honest read. Every reply, call, objection and close lands against the trigger that caused it, so you can see which signals actually produce conversations.
Gather
Days
60–90
Outcomes re-score the market. Thresholds move, triggers that produced nothing come out, and the channels earning conversations get more of the budget and the calendar.
Evolve
Client stories

The founder
William has spent his career building and selling across finance, consumer goods, blockchain, and AI.
He started on the trading desk at Macquarie Group. He then founded Frsh Hands, a premium sanitizer brand that landed on Walmart and Target shelves and passed several million in revenue inside three years before exiting. From there he joined blockchain company Ethernity Chain (now Epic Chain) as its 5th employee, helping scale it to 41 people and an exit while shipping digital collectibles for Lionel Messi, Shaquille O’Neal, Aaron Judge, and Nas.
Today he runs Traceable Media, building the go-to-market systems on this page for B2B companies. He is also co-founder of Glide Slope AI, where the same engines serve PE firms, holdcos and the operating companies they own. The same systems he uses to run his own businesses.
William Zimmerman
Founder, Traceable Media
Trusted by



Sisu Partners




FAQ
What it is
One system that watches for buying signals, decides who’s worth contacting, writes to them in the moment that matters, and lands every outcome back in your CRM. Email, LinkedIn and paid run off the same rule instead of as three separate programs.
The name is the six stages it runs:
E · M · E · R · G · E
Six stages, six bands of the diagram. Stage six feeds stage two — that’s the loop, and it’s why month six beats month one.
We build the engine, run it, and hand you the keys. You take the meetings.
One system that watches for buying signals, decides who’s worth contacting, writes to them in the moment that matters, and lands every outcome back in your CRM. Email, LinkedIn and paid run off the same rule instead of as three separate programs.
The short version: we build the engine, run it, and hand you the keys. You take the meetings.
Most agencies sell you a channel. You end up with one vendor for ads, one for outbound, someone else for LinkedIn, and nobody owning the whole funnel — so the coordination job becomes yours.
We run one rule across every channel. The same trigger that fires an email decides whether you retarget that account, and every outcome feeds back into the targeting. The difference isn’t the tools — everyone has the same tools. It’s that the decision layer is one thing instead of five.
Fit & commitment
You can start with one. Most do — usually outbound or LinkedIn, whichever your buyer actually lives on.
What we won’t do is run it blind. Even a single-channel engagement starts with the closed-won analysis, because that’s where the targeting thresholds come from. Adding a second channel later is cheap once the rule exists. That’s the whole point of building the decision layer first.
B2B companies. Professional services, specialized products, and firms selling into a buyer we can describe in criteria — anywhere a deal involves a conversation rather than a checkout.
It works best when your buyers are on LinkedIn and actually spend time there — posting, commenting, or at least reading. A lot of the sharpest signals we run on come from what someone engaged with before we ever wrote to them, and that signal doesn’t exist if your market lives somewhere else entirely.
We sharpen what already converts. We can’t invent a market that isn’t buying.
Probably, and if we haven’t we’ll say so on the call. What we’ve built for:
If yours isn’t on that list, it doesn’t mean no. The method doesn’t change by industry — what changes is where the signal lives. For one client it’s state legislative filings. For another it’s who just took a finance seat, or which funds are raising. Finding that is the first week of work, not a prerequisite.
Engagements start at $3,200 a month.
That’s the engine plus the channels running on it — usually LinkedIn and outbound together, because they share the same rule and the same list. They aren’t two services so much as two places the same decision shows up.
It goes up with scope: more channels, more custom data work behind the targeting, more markets. CRM and RevOps rebuilds are quoted separately — that’s front-loaded engineering, not a monthly motion, and it’s priced like it.
One flat monthly fee — the same whether we send a hundred emails or ten thousand. Per-lead and per-meeting pricing reward volume; this rewards judgment. You get the exact number after the first call, once we’ve seen your closed-won data.
Four months, then month to month — because the first month is build, the second is launch, the third expands what’s working, and the fourth is where the loop starts converting and scaling.
Cancelling at week six means paying for the build and leaving before the part that compounds. Four months at the $3,200 floor is the smallest commitment that gives this a fair test. If that feels like a stretch today, wait until it feels easy — you’ll get more out of it.
How it runs
Then we’re probably not the right fit, and we’d rather say that now than after you’ve signed.
Here’s the arithmetic. At $3,200 a month the system costs about $38K a year. If a customer is worth $6K to you over the life of the relationship, it needs to produce roughly seven of them just to pay for itself — and three or four times that before it’s clearly worth doing. That’s a normal target. Below $6K it stops being one.
Hand-built targeting costs the same whether a customer is worth $6K or $80K. The only thing that changes is how many you need. Under the line, you want volume tooling and your own operator, and we’ll tell you which to buy.
Week one: we listen to your closed-won calls and read your CRM. That’s where the targeting thresholds come from — not from a questionnaire.
Week two: infrastructure. Sending domains registered and warming, signal sources wired, CRM fields and routing built.
Weeks three and four: lists built and verified, copy written to each trigger, everything in front of you for approval before a single send.
You’re hands-on for about two hours in week one and an hour a week after that.
Heavy for the first two weeks, light after that. We need real access to your closed-won calls and one person who can answer "was that a good lead?" quickly.
After launch it’s a weekly review and approving copy. We’ll be straight about it: you take the calls, and your read on lead quality is what makes the targeting sharper. An agency promising zero involvement is describing a system that only ever knows what it knew on day one.
Campaigns go live at the end of month one. First replies inside days of that, first meetings usually within two to three weeks of launch.
The real answer is that month four should beat month one by a wide margin, because every reply and every close feeds back into the targeting. If month four looks like month one, the loop isn’t working and that’s on us.
Risk & trust
HubSpot, Salesforce, GoHighLevel, Pipedrive and Close for CRM. Everything we run writes into yours — sends, replies, meetings and closes, each tagged with the trigger that caused it.
We work in your accounts, on your domains, under your billing wherever possible. Everything lives in a system you can log into.
Fair. The first question we’ll ask on the call is what exactly you ran, because if the answer is "the same thing, done harder," you should save your money.
Outbound usually fails for one of three reasons: the list was wrong, the timing was arbitrary, or the sends never reached an inbox and nobody checked. Those are three different fixes. We’ll tell you which one you had, and if it’s something we can’t fix, we’ll say that too.
Everything. The domains and inboxes are registered to you. The CRM is yours and always was. The targeting rules, the signal sources and the sequences are documented and handed over, and your team gets walked through running them.
We’d rather you stay because it’s working than because leaving is expensive. If we’ve done the job, you finish with an asset. If we haven’t, you shouldn’t be paying us anyway.
AI builds the lists, writes the first draft against whichever trigger fired, and sorts replies by intent. It runs on scoped access — it reads exactly what the job needs.
Every decision that matters has a person on it. You approve the copy before it sends. You approve anything that writes to your CRM. Before we contact a company, the match has to agree on a second field — phone, domain or street address — so we know it’s the right one. And your existing relationships go on the suppression list before the first send.
Book a 20-minute strategy call. We’ll review the channels you run today, show you where buyers slip between them, and sketch how one engine would run them all for you.
Book a 20-minute call